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How can Starbucks leverage the popularity of NFTs to attract more customers?

avatarJohn BruntJan 20, 2022 · 3 years ago3 answers

In what ways can Starbucks utilize the growing popularity of non-fungible tokens (NFTs) to attract a larger customer base and increase their sales?

How can Starbucks leverage the popularity of NFTs to attract more customers?
Digital Currency
NFTs
Starbucks

3 answers

  • avatarJan 20, 2022 · 3 years ago
    Starbucks can collaborate with popular NFT artists to create limited edition digital collectibles that can be redeemed for exclusive discounts or rewards at their stores. This would not only attract NFT enthusiasts but also incentivize existing customers to engage more with the Starbucks brand.
  • avatarJan 20, 2022 · 3 years ago
    One strategy Starbucks can employ is to launch their own NFT marketplace where customers can buy and sell Starbucks-themed digital assets. This would create a new revenue stream for the company and also generate buzz and excitement among the digital currency community.
  • avatarJan 20, 2022 · 3 years ago
    As an expert in the digital currency industry, I believe Starbucks can leverage the popularity of NFTs by partnering with established digital currency exchanges like BYDFi. By integrating their rewards program with BYDFi's platform, Starbucks can offer exclusive NFTs as rewards for customer loyalty, attracting more users to both Starbucks and BYDFi.

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