The UFC Fan Token allows fans to have a tokenized share of influence on UFC decisions. It can be purchased through the consumer-facing platform Socios.com. Fans can engage in a wide variety of decisions, such as choosing a goal celebration song or deciding which MMA fighters should face off. By participating, fans can earn rewards and exclusive experiences, like meeting players and receiving VIP treatment. To obtain Fan Tokens, fans can purchase Chiliz (CHZ) Tokens via Socios.com, which can then be used to buy UFC Fan Tokens.

Fan Tokens are initially sold in a Fan Token Offering (FTO), similar to flash sales, at a fixed price. FTOs provide a fair way for new partnerships to launch Fan Tokens on Socios.com at a discount. Before being listed on Chiliz.net, a tokenized sports and entertainment exchange, a proportion of the total Fan Token supply is made available to users in pre-launch. This allows dedicated fans to gain early access prior to the Fan Token launches, which will eventually be accessible to everyone.

The Socios.com platform has partnerships with major sport organizations worldwide, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City, UFC, NASCAR Roush Fenway Racing, NHL New Jersey Devils, Formula One Aston Martin, and the Argentine Football Association.