POPK was created to address the issues and limitations of the current live-streaming platform industry. This includes problems such as the closed platform economic model, the dominance of large platform producers, and the limitations on purchasing within centralized platforms.

By implementing blockchain technology on 'POPKON TV', the second largest live-streaming service platform in South Korea with 5.66 million users, our goal is to establish an environment where participants, including creators and users, can directly generate profits through a staking pool without the involvement of third parties.

The key components of the POPKON project are L2E (Live streaming to Earn) and SocialFi (NFT + Staking & Treasury). This ecosystem provides creators, users, and other participants with the opportunity to directly earn profits through a staking pool, eliminating the need for intermediaries.

POPK token holders and NFT owners have the ability to participate in platform decision-making processes and receive rewards. The circulation of tokens is not one-way, as POPKON aims to create a healthy governance system that promotes a virtuous cycle of token distribution through participant rewards.

Furthermore, plans are underway to introduce a blockchain DAO (Decentralized Autonomous Organization) system, which will establish a distributed incentive live streaming platform that is more transparent, stable, and user-friendly in real-life scenarios.