Bob Eco Hong Kong Ltd (the company behind bobcoin) is a for-profit clean energy and electric vehicle enterprise operating primarily in Europe, East Asia, and Africa. Bob Eco manages various subsidiaries and brands such as Bobrental, Bobfleet, Bobmobile, Bobx, and Bobsolar. Bobfleet and Bobmobile are mainly active on the African and Asian continents, while Bobrental and Bobsolar are primarily active in Europe. Bobfleet focuses on the production and leasing of electric two- and three-wheeled vehicles within its ecosystem. The Bob Eco Model X is Africa's first widely adopted electric motorcycle used for rides and transportation of goods. Bobfleet offers a charging network for battery swapping and integrates social impact into its business, aiming to create employment opportunities and protect the environment. Coinholders have the opportunity to earn a good return on their tokens. Bob Eco provides electric vehicles through asset finance to foster human potential in emerging markets. The project challenges the status quo and offers underserved individuals a seamless opportunity to purchase a Bob electric motorcycle and generate a stable income.

Bobcoin is a social asset-backed cryptocurrency, representing the rights of a Bobcoin holder to receive benefits from their tokens. Each Bobcoin is linked to an electric vehicle managed by Bob Eco, ensuring that the tokens are always backed by the value of the assets they represent. These assets include electric vehicles and objects within the Bob Eco system, which contribute to environmental cleanliness and provide livelihood opportunities in developing countries.