ASTA is a blockchain-based project that aims to build a digital asset payment system for everyday life, eliminating the inconvenience caused by traditional payment gateways. The ASTA Platform strives to be a catalyst for the development of the blockchain economy and benefit all network participants by expanding its accessibility to various fields such as travel, shopping, accommodation, medical care, e-commerce, and more. The platform offers substantial discounts and rewards to establish a strong customer base and attract more customers for our affiliates. To achieve our goal, we have launched THE ASTA, a blockchain-based platform integrated with a cryptocurrency payment system that allows customers to purchase goods or services using our token ASTA. Additionally, through the ASTA Wallet, customers can easily manage their digital assets and enjoy the services provided by our platform. Our aim is to become a cryptocurrency payment solution platform that can be easily used in daily life. After the official launch of THE ASTA, customers can use ASTA not only to reserve over 270 premium hotels & resorts in Korea (including Jeju) but also to purchase mobile vouchers for over 3,800 items from 110 popular brands such as Starbucks, Paris Baguette, Lotteria, Lotte Department store at a discount, and redeem the vouchers at over 150,000 locations. By applying the exchange rate for hotels, customers can enjoy up to 80% off on hotel reservations while increasing the liquidity of ASTA.